How to Make Money With Google Search

As well as putting AdSense content ads on your site you can use Google search. If you don't know how to make money with Google search, read on.

Google search provides website owners with the chance to offer a search tool on their site, the results of which contain paid AdWords advertisements, which in turn generate revenue for both the publisher and of course, for Google.

The reason why this tool is effective for publishers is this. A visitor has been searching for something which makes him end up on your site. Unfortunately, you haven't got the information he wants so he needs to continue searching and if you haven't got a search box, he'll almost certainly return to Google to carry on with his research. However, if you have your own search engine on your site returning results from Google, he will probably use that and also very probably click one of the links which comes up - that's how to make money with Google search.

Publishers don't usually feel that rival AdSense ads on their site are a problem because if they cause a visitor to click away they'll still make money and the same goes for search. Another advantage to the website owner is that the search box doesn't use up much real estate on their site and the settings can dictate that the search results appear on a different page - either a Google page or their own page in frames. Even if you don't choose for the search results to appear on your own pages, you can specify the colour scheme for the Google results page so it still looks as though it's part of your site. As these results are in a new page, your own page will remain open for you visitor to return to.

Your website will have more appeal to visitors if you offer that extra facility of a Google powered search; your visitors may even choose it as their home page if they like your content enough and find what you offer to be useful.

Many Google search publishers say that search often doesn't make as much money as AdSense units do but it can keep your visitor on your site while still earning you income for each other site that they click on. Your reader can also use Google search to search your own website so it's really multi purpose.

How To Get An AdSense Account   Google AdSense Tips - 5 Never Talked About Methods for Increasing Your Click Through Rate (CTR)   How To Successfully Incorporate Ads Into Your PPC Marketing   AdSense, What Is It Really?   What Are the Best CPM Advertising Networks?   

How to Make a Custom Search Engine

Since Google changed their interface it hasn't been as obvious as to how you set up AdSense or how to make a custom search engine so here's a quick tutorial on how to set up Google Search.

I'm going to assume that you're starting from the Home tab on the AdSense interface so here are the steps you need to take:

1. Click on the My Ads tab then on Search which is fourth down in the left hand menu.

2. Click on the New Custom Search Engine button and fill in the fields.

a. Name: Give your search a memorable name for example MySitesidebar. In this way you will be able to identify your different searches and edit them when necessary. b. What to Search: Click the radio button for The entire web or Only sites I select. If you choose the latter, you will need to list the sites you want to search. c. Keywords: Choose keywords and phrases which are the best fit with the site or pages that you're promoting. d. Safesearch: By default this is selected; only deselect it if you don't mind pornography and sexually explicit content being shown in your search results. e. Country or territory: There is a dropdown list of all the countries where Google is accessible. The default is the United States. f. Site language: Again there is a dropdown list of languages for you to choose from. The default is English. g. Encoding: This field defaults to Unicode (UTF-8) and should match the encoding of your browser. In Firefox you use Tools > Page Info: Encoding to find out. Other browsers will be similar. h. Transliteration: Select a language if you want your search engine to allow visitors to type in their search in phonetic English and have the results appear in another language. i. Popular queries: Check this box if you want to.

3. Custom channels: I would advise using a custom channel so that you can track which search engines create the best income.

4. Search box style: Select the one you prefer.

5. Ad style: Select the ad style you want to show up in your results.

6. Search results: a. Click the radio button next to your selection. b. If you want to use your own logo, insert the url of the image file. c. If you want your visitor to be redirected if they click on the image, insert your desired url. d. Select your desired logo position.

7. Click on the Save and get code button.

That's how to make a custom search engine.

How To Get An AdSense Account   Google AdSense Tips - 5 Never Talked About Methods for Increasing Your Click Through Rate (CTR)   How To Successfully Incorporate Ads Into Your PPC Marketing   AdSense, What Is It Really?   What Are the Best CPM Advertising Networks?   Passive Income Part 5: Advertising Reviews