Making money from the net has changed in so many ways since the giant that is now Google, came up with the idea of AdSense. Some ways of making money from the net have become easier and some haven't.
I don't think any other advertising system has ever had as much impact as Google AdSense in terms of the way webmasters, advertisers and visitors treat internet marketing.
AdWords was already in existence and being used extensively before AdSense was created. As now, you could get your advert shown at the top of Google's search results dependent upon your chosen keywords but your website didn't have to be top ranked to get your advertisement shown. As a result, the price of advertising became lower and the profitability of a new website was now longer a pie in the sky idea.
With the advent of AdSense, online advertisers had another way of getting their ads seen because they would be published, not only on search result pages, but on any web page which matched in any way with your chosen keywords. Gone are the days of new and low ranked websites having to advertise offline in order for anyone to find out about them.
Highly paid advertising companies are no longer needed to publicise your website and the cost of advertising has plummeted because if your advert doesn't attract clicks, you don't pay.
All any webmaster needs to do now is sign up with AdWords, fund their account, create a small and punch advert with relevant keywords and the rest of the work is done by Google.
In addition, a publisher can earn from their website with AdSense as long as the content is relevant, fresh and doesn't contravene Google's policies. As a result, good websites are getting better with content being frequently updated so visitors are happy too.
The problem the publisher faces now though is not how to earn enough to maintain his website but how to get it ranked in Google so that those visitors arrive.
Visitors seem to like Google sponsored ads because Google is a big name that they can trust so are more likely to click on an advert.
Unfortunately, there are those who abuse AdSense by creating websites stuffed with keywords and not offering the visitor a good experience. This is tantamount to click fraud as a visitor is bound to click on AdSense to get away from the rubbish.
Of course, such sites can be reported to Google and their accounts will swiftly be closed down if they're found out but Google can't legislate for the corrupt or the greedy so in general AdSense has changed making money from the net for the better.
How To Get An AdSense Account Google AdSense Tips - 5 Never Talked About Methods for Increasing Your Click Through Rate (CTR) How To Successfully Incorporate Ads Into Your PPC Marketing AdSense, What Is It Really?
0 comments:
Post a Comment