Since Google changed their interface it hasn't been as obvious as to how you set up AdSense or how to make a custom search engine so here's a quick tutorial on how to set up Google Search.
I'm going to assume that you're starting from the Home tab on the AdSense interface so here are the steps you need to take:
1. Click on the My Ads tab then on Search which is fourth down in the left hand menu.
2. Click on the New Custom Search Engine button and fill in the fields.
a. Name: Give your search a memorable name for example MySitesidebar. In this way you will be able to identify your different searches and edit them when necessary. b. What to Search: Click the radio button for The entire web or Only sites I select. If you choose the latter, you will need to list the sites you want to search. c. Keywords: Choose keywords and phrases which are the best fit with the site or pages that you're promoting. d. Safesearch: By default this is selected; only deselect it if you don't mind pornography and sexually explicit content being shown in your search results. e. Country or territory: There is a dropdown list of all the countries where Google is accessible. The default is the United States. f. Site language: Again there is a dropdown list of languages for you to choose from. The default is English. g. Encoding: This field defaults to Unicode (UTF-8) and should match the encoding of your browser. In Firefox you use Tools > Page Info: Encoding to find out. Other browsers will be similar. h. Transliteration: Select a language if you want your search engine to allow visitors to type in their search in phonetic English and have the results appear in another language. i. Popular queries: Check this box if you want to.
3. Custom channels: I would advise using a custom channel so that you can track which search engines create the best income.
4. Search box style: Select the one you prefer.
5. Ad style: Select the ad style you want to show up in your results.
6. Search results: a. Click the radio button next to your selection. b. If you want to use your own logo, insert the url of the image file. c. If you want your visitor to be redirected if they click on the image, insert your desired url. d. Select your desired logo position.
7. Click on the Save and get code button.
That's how to make a custom search engine.
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